Power of Pink campaign

Pink punnets in support of breast cancer awareness.
To support Breast Cancer awareness month in October, R1 from each of the pink punnets of mushrooms being sold at Pick ‘n Pay will be donated to Reach for Recovery’s Ditto project, which provides silicone prostheses to women who, after breast cancer followed by a mastectomy, cannot afford to purchase a prosthesis or undergo reconstructive surgery.

Reach for Recovery’s management board chairperson, Stephné Jacobs is passionate about the positive impact of the Power of Pink fundraising campaign on the success achieved by Reach for Recovery’s Ditto Project. “No one can understand the self-esteem, financial and family challenges these breast cancer survivors face unless they have walked a mile in their shoes. Our staff who are breast cancer survivors themselves and volunteers, understand that journey all too well and through the Power of Pink they have the capacity to assist these women in reshaping their lives.” 

The South African Mushroom Farmers’ Association (SAMFA) and Pick ‘n Pay, have been Power of Pink campaign partners since its inception in 2010.